IPDC Finance PLC has been recognized with the 'Fintech Innovation of the Year -- NBFI' award at the 4th Bangladesh Fintech Award 2026 for its Ucchash Card Management System. The award highlights the company's efforts to leverage technology to improve customer engagement and deliver enhanced value.

Introduced in May 2026, the Ucchash Card provides eligible customers with access to exclusive discounts, special offers, and a variety of benefits across multiple sectors, including dining, hotels and resorts, healthcare, lifestyle, education, travel, electronics, and digital entertainment. The initiative is built around a proprietary digital platform developed in-house, designed to streamline privilege management through QR code-based eligibility verification, digital redemption, and centralized management of merchants and offers.

This system allows customers to conveniently redeem benefits while enabling IPDC Finance to track redemption patterns effectively. According to Rizwan Dawood Shams, Managing Director of IPDC Finance, the company views financial services as a means to offer value beyond standard transactions. He described the Ucchash Card Management System as a reflection of the company’s commitment to using technology to enhance everyday customer experiences.

Shams added that the award serves as encouragement for IPDC to continue innovating and developing customer-focused solutions that adapt to evolving needs and help strengthen customer relationships.