Ireland’s Tourism and Film Industries Attract Growing U.S. Interest

By the Editorial Team · Monday, October 19, 2026

Ireland’s tourism and film industries are growing rapidly, driven by increased interest and investment from the United States, with 24% of the 6.4 million tourists in 2025 coming from North America and a surge in U.S. film production supported by government incentives. This growth is supported by Ireland’s expanding visual effects sector, strong hospitality tradition, and sustainable tourism initiatives, positioning the country as a leading destination for both visitors and filmmakers.

Ireland’s tourism and film sectors are experiencing notable growth, fueled by increasing interest from visitors and production companies in the United States. In 2025, Ireland welcomed 6.4 million tourists, with nearly a quarter—24%—originating from North America. Tourism Ireland’s CEO, Alice Mansergh, highlights a unique connection for U.S. visitors, describing the experience as both an exploration of a new destination and a return to a sense of home.

The country’s scenic landscapes and cultural heritage continue to draw tourists, while its film industry is gaining momentum with expanding U.S. involvement. Désirée Finnegan, chief executive of Screen Ireland, the nation’s film and animation agency, cites a recent surge in production activity and recognition through awards. She points to Ireland’s growing visual effects capabilities, developed by skilled artists working on major global franchises over the past 15 years. Government initiatives, including a visual effects incentive, aim to strengthen partnerships with U.S. studios and foster industry growth.

Ireland’s commitment to hospitality resonates with visitors, as embodied in the traditional greeting céad míle fáilte, or “a hundred thousand welcomes.” Stephen Kent, CEO of Córas Iompair Éireann (CIÉ)—the state-owned transport group operating bus and rail networks across Dublin and rural areas—underscores the role of CIÉ Tours in accommodating American travelers. The tour operator has welcomed over 35,000 U.S. visitors in 2025, maintaining a customer satisfaction rate exceeding 95%. With more than 90 years of experience and over 3 million guests served, CIÉ Tours crafts tailored itineraries that highlight Ireland’s landscapes, historic sites, and cultural events.

Popular destinations featured in these itineraries include Dublin, Killarney, Cork, the Cliffs of Moher, Galway, and Belfast. The tours also offer authentic cultural experiences through traditional music and events. In response to growing demand, CIÉ Tours has expanded itineraries to incorporate destinations in Scotland, Italy, and Spain. The company provides various travel styles, from luxury coach tours to self-drive and hiking vacations, all supported by expert tour directors who ensure a seamless experience. Notably, CIÉ Tours markets its packages with transparent pricing, promising no hidden costs.

Sustainability is a core focus for CIÉ and its tours, which have earned gold certification from Ireland’s Sustainable Tourism Network. Initiatives include promoting family-run businesses within the sector and piloting zero- and low-emission vehicle fuels. Kent emphasizes that the organization embraces innovation while preserving Ireland’s rich heritage.

Overall, Ireland’s fusion of historical appeal and modern infrastructure—including hotels, transport, and visitor services—continues to distinguish the country as a compelling destination for tourists and filmmakers alike.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.