Jaguar Land Rover (JLR) has opened orders for its new fully electric Range Rover, marking a strategic milestone for the British luxury carmaker. The announcement comes roughly one year after a cyberattack forced the company to halt production for more than a month, significantly impacting its financial performance.

JLR’s chief operating officer, Nigel Blenkinsop, described the timing of the launch as coincidental and expressed confidence in the company’s strong recovery. “We have brought production back up to normal levels really, really quickly post the incident,” he said.

The carmaker, which is owned by India’s Tata Motors, disclosed in early September 2025 that hackers had targeted its operations, resulting in a production stoppage lasting over a month. The breach cost JLR £196 million ($264 million) and contributed to a fiscal year loss of £244 million for the period ending March 2026. This represented a sharp reversal from the previous year’s net profit of £1.8 billion and was further compounded by tariffs imposed by the United States.

Beyond the company’s immediate losses, the cyberattack’s broader economic impact was substantial. The Cyber Monitoring Centre, an independent organization tracking cyber incident effects, estimated the UK economy sustained a £1.9 billion loss attributed to the disruption at Jaguar Land Rover.

While media reports have suggested that Russian hackers may have been responsible for the cyberattack, Blenkinsop declined to comment on these claims, citing ongoing investigations.

Despite these challenges, the launch of the electric Range Rover signals a forward-looking strategy for JLR. The company plans to produce between 12,000 and 15,000 units of the all-electric model over the next six months, underscoring its commitment to expanding its electric vehicle portfolio amid a shifting automotive industry landscape.