British retailer John Lewis is positioning itself to challenge Marks & Spencer in the women’s autumn/winter fashion segment, leveraging the expertise of several former Topshop designers. Jacqui Markham, who recently took over as head of design at John Lewis, is leading efforts to deliver a collection that blends elegance with practicality, aiming to meet the needs of consumers facing growing financial constraints.

Markham’s design philosophy centers on creating styles that transcend generational boundaries, drawing inspiration from the wardrobe overlap between herself and her daughter. Key pieces from the upcoming range include a floral red satin column skirt that had previously sold out and is now back in stock, alongside a collaboration with designer Amanda Wakeley that features a sleek black fringed skirt suitable for professional settings. The collection also incorporates tailored garments designed to be flattering and versatile.

Reflecting recent runway trends, the new lineup embraces layering techniques—such as wearing shirts and dresses layered over trousers, a style some have dubbed “leek layering.” John Lewis has expanded its brand offerings this season by incorporating labels like 3.1 Phillip Lim and Rixo, while also reintroducing Topshop products to its assortment.

Accessories play a prominent role in the collection, with a focus on vivid red accents, practical yet stylish heels, and knee-high boots in neutral tones intended to complement autumn wardrobes.

Market data indicate a competitive environment between John Lewis and M&S. While John Lewis’s fashion category has experienced slight growth, Marks & Spencer reported a decline in fashion sales, which has been partly attributed to operational disruptions caused by a recent cyberattack.

Markham’s strategy seeks to combine fashionable design with functionality, aiming to provide customers with clothing that is both appealing and suitable for everyday wear during a period marked by economic challenges.