Johnny Fisher, the British heavyweight boxer recently signed by Zuffa Boxing, found himself facing an unexpectedly large wine bill while dining with UFC president Dana White in New York. The incident occurred during Fisher's visit to meet White following his July signing with Zuffa, a newly launched promotional arm owned by the TKO Group, which also controls the UFC and WWE.

Fisher, along with his father, Big John, and social media manager Jake, was treated to a series of meals hosted by Zuffa. After enjoying a Chinese lunch arranged by White, the group later dined at Benjamin Prime, a well-regarded Manhattan steakhouse, where the dinner was covered by the promotion. However, the night took an awkward turn when Jake unknowingly ordered a bottle of wine priced around $1,200 (£900), much higher than the anticipated $30 to $50 range.

Speaking about the episode, Fisher expressed embarrassment over the costly order, noting that neither he nor his father drank the wine, which only Jake consumed. "I hate being someone who’s just being a ponce off someone else," Fisher said. Despite Zuffa’s backing—valued at approximately $18.4 billion (£13.7 billion)—he insisted that such an expensive choice was inappropriate, admitting he would have been content with a simpler option like water or Diet Coke. He also extended an apology to White, acknowledging that Jake was unaware of the price at the time.

The visit comes ahead of Fisher’s debut fight under the Zuffa banner, scheduled to take place at the Copper Box Arena in London against Belgian opponent Michael Pirotton, who holds a 12-2 record. Dana White is expected to attend the event, marking a significant moment in Fisher’s career as he steps into the limelight under the UFC’s associated promotion.

Fisher also conveyed his intention to "even up" the expensive dinner by treating White to a traditional British meal of pie and mash, describing it as a special treat for anyone unfamiliar with it.

Zuffa Boxing was launched by White in January this year, with the signing of boxer Conor Benn announced shortly thereafter. Fisher joined Benn in July, reportedly with the endorsement of promoter Eddie Hearn, who recognized the substantial financial incentive involved. Fisher has described the contract as “life-changing money,” signing a one-fight deal with the potential for additional bouts if he performs well.