British supermodel Kate Moss has been announced as the new face of the British footwear brand Hunter, which is marking its 170th anniversary this year. Known for her enduring influence in fashion, Moss has long been associated with the brand, having been photographed wearing Hunter wellington boots on multiple occasions over the years.

Moss first drew attention in the boots at the Glastonbury Festival, where her styling of the iconic wellies helped elevate their status as a fashionable yet practical choice for outdoor events. She has revisited the look several times, including a 2011 appearance alongside actress Jaime Winstone, where she paired the boots with a striped jumpsuit.

For Hunter’s latest campaign, Moss is featured embracing the outdoors, reaffirming the brand’s heritage and its connection to rugged, yet stylish, footwear. The partnership underscores Hunter’s continued relevance in the fashion industry by aligning with a figure who has consistently maintained a presence at the forefront of style.