Former Newcastle United players have recently reflected on the impact and personality of the late Kevin Keegan, recalling his passionate approach to management and memorable moments during his tenure at the club. Les Ferdinand, a key player under Keegan, shared insights into how the team responded to one of the manager’s most famous expressions of emotion.

Ferdinand recounted the aftermath of Keegan’s widely remembered "I will love it" rant, directed at opposing team Manchester United during the Premier League season. The phrase quickly became emblematic of Keegan’s visible passion and dedication. According to Ferdinand, the players embraced the spirit of their manager’s words in a lighthearted way, incorporating the phrase into daily training interactions as a sign of camaraderie.

“Kevin was one of those managers who wore his heart on his sleeve,” Ferdinand said. He noted that following the rant, the atmosphere in training shifted as players jokingly echoed the phrase, using it to express appreciation for everyday gestures, such as getting someone a coffee or securing a new contract. The players recognized the emotional weight behind Keegan’s statements and appreciated how openly he communicated his feelings.

Keegan’s style of open and heartfelt management left a lasting impression on the Newcastle squad during his spells in charge. His direct, passionate approach contrasted with more reserved managerial styles and helped forge a close bond between him and his players. These reflections come as part of ongoing tributes to Keegan’s legacy within the football community following his passing.

The manager’s tenure at Newcastle is often remembered for bringing an energetic and attacking style to the club, as well as inspiring a renewed sense of pride among supporters. His influence extended beyond tactics, shaping the team’s mindset and identity during some of the club’s most notable moments in the Premier League era.