The Republic of Korea announced plans to launch a free artificial intelligence chatbot service developed with domestic technology by the end of 2026, aiming to reduce reliance on foreign AI platforms. The initiative reflects growing concerns around "AI sovereignty," with countries striving to create homegrown AI models that better serve national security, privacy, and economic interests.
According to market research from Wiseapp-Retail, about half of South Korea’s 51 million population used generative AI applications as of February 2026. The most popular service remains ChatGPT, created by the US company OpenAI, which was used by nearly 23 million Koreans. The government seeks to encourage a shift toward South Korean AI services by offering superior features through its planned AI chatbot and agent.
Science Minister Bae Kyung-hoon emphasized the need to provide quality services to persuade users to transition from existing foreign AI platforms, many of which require monthly subscriptions. "To persuade users to move away from foreign AI services they already pay for, we need to provide services that are even better," Bae said during a recent briefing. The government’s broader “AI for All” initiative aims to introduce AI agents capable of handling a range of complex tasks not available on current foreign platforms.
The initial rollout will focus on accessible public AI services free to users, which is intended to help bridge the digital divide. By removing cost barriers, officials hope to drive adoption, allowing demand data to accumulate and foster domestic market growth. Senior Presidential Secretary for Policy Kim Yong-beom highlighted this approach as a way to strengthen Korea’s technological independence and support broader AI ecosystem development.
Beyond the initial launch, plans are underway to expand these AI services by 2027 into personalized agents that can assist individuals with asset management, educational support, and retirement planning. Additionally, the public AI agent could aid users in navigating and applying for government services more efficiently.
This government initiative coincides with the implementation of Korea’s AI Basic Act, which came into effect on July 21, 2026. The legislation aims to establish frameworks for AI development, use, and governance within the country, further supporting the drive toward AI sovereignty and innovation.
While officials stress the benefits of domestic AI development, industry observers note the challenge of competing with well-established foreign platforms, particularly in user adoption and technological advancement. However, South Korea's government appears committed to fostering a competitive and inclusive AI landscape through this ambitious public project.