Muscat’s Ministry of Information hosted a lecture on Sunday titled “Future Media: Creativity and Innovation in the Era of Artificial Intelligence” at the Ministry’s theatre. The event aimed to deepen participants’ understanding of how artificial intelligence intersects with creativity and innovation within the media sector.

The lecture was presented by Abdulwahid al Ghanem, an institutional innovation specialist and consultant, who encouraged attendees to leverage AI as a tool for developing innovative and testable media concepts. Emphasizing the importance of balancing technological advancement with ethical considerations, al Ghanem underscored the need for responsible AI use that maintains authenticity and credibility in media content.

This lecture was part of a series of activities organised by the Ministry of Information in conjunction with its Media Excellence Competition. The competition focuses on multiple themes including creativity and innovation in media, the role of artificial intelligence in enhancing creative processes, the evolving landscape of media technologies, and the essential values of authenticity, trust, and responsibility. It also highlights the future skills required to navigate the rapidly changing media environment.

By integrating discussions on cutting-edge technology with principles of ethical media practice, the Ministry aims to prepare media professionals for the challenges and opportunities presented by AI-driven innovation. The event reflects ongoing efforts in Oman to foster a media landscape that embraces new technological tools while maintaining public trust and integrity.