Lee Greenwood, the singer best known for his patriotic anthem “God Bless the U.S.A.,” recently undertook a series of media appearances in New York City coinciding with Presidents’ Day to promote a unique product: a leather-bound Bible featuring the U.S. flag on its cover, accompanied by large print and additional patriotic texts, including the U.S. Constitution and the Pledge of Allegiance. The Bible is sold at $59.99 and aimed at tapping into Greenwood’s identity as a staunch supporter of former President Donald Trump.
Greenwood, 83, participated in more than a dozen interviews over two days, speaking on networks such as Fox News, Newsmax, and One America News from his hotel room. These appearances underscore his continued alignment with Trump and conservative America, even as much of the arts community has distanced itself from the former president. Unlike numerous artists who actively repudiated Trump’s policies and persona, Greenwood performed at Trump’s 2017 inauguration and accepted a nomination to the John F. Kennedy Center for the Performing Arts’ board during Trump’s administration, a tenure marked by controversy and cultural battles. The Kennedy Center board briefly installed Trump’s name on the building façade—later removed amid backlash.
During an interview ahead of his media schedule, Greenwood spoke candidly about his background, revealing a turbulent personal history that included multiple marriages and financial struggles before his breakthrough. Born in 1942 and raised on a chicken farm in Sacramento by his grandparents, Greenwood spent years as a struggling musician and casino dealer before achieving commercial success in the early 1980s. He eventually earned recognition with the release of “God Bless the U.S.A.,” a song prompted by the 1983 Soviet downing of a Korean passenger plane. That song, initially not intended as a single, became a patriotic staple, embraced by Republican figures such as Ronald Reagan and later performed at significant national events including the dedication of the Reagan Presidential Library and a 2001 World Series game following the 9/11 attacks.
Greenwood’s political views remain firmly conservative and frequently intertwined with his musical career. He maintains that “God put that song in my hands” and expresses pride in its association with Trump’s campaign slogan, “Make America Great Again.” He also voiced skepticism regarding former President Barack Obama’s birthplace, reflecting persistent conspiracy theories within certain conservative circles.
His connection to Trump is further reinforced by his marriage to Kimberly Payne, a former Miss Tennessee USA who worked for Trump’s Miss Universe Organization. Greenwood articulates a critical view of artists who have withdrawn from events associated with Trump, framing their decisions as a rejection of patriotic celebration rather than political opposition.
Alongside music and public endorsements, Greenwood has diversified his brand, marketing not only the Bible but also merchandise such as flags and a line of spirits branded with patriotic themes. Defending these ventures, he emphasized the importance of supporting his family through multiple income streams.
At a “Fox & Friends” appearance, Greenwood expressed optimism and unity, invoking traditional American symbols like Ellis Island and the “melting pot,” despite the ongoing political and social divisions. The segment closed with Greenwood actively promoting his “God Bless the U.S.A.” Bible, reflecting his commitment to intertwining patriotism, faith, and cultural identity in his work.