Life360 has introduced a new Pet Tag designed to assist pet owners in locating lost dogs. The stainless steel tag, priced at £7.99, includes a QR code that enables anyone who finds a missing dog to easily contact the owner and share the animal’s exact location.

Durable enough to withstand everyday activities such as long walks, the tag aims to provide a practical solution for pet safety. In addition to the physical tag, Life360 is expanding its app's pet-related functionality with several new features.

Among the additions is Zoomies Alerts, which monitors sudden bursts of energy in dogs, providing owners with real-time updates. The app also offers a Weekly Roundup that summarizes a pet’s recent activity, including total distance walked, helping owners track their dog’s routine and wellbeing more effectively.

These developments reflect Life360’s broader focus on integrating technology with pet care, leveraging connectivity tools to enhance the bond between owners and their pets while addressing common concerns related to pet safety and health monitoring.