A political lobbying firm co-founded by campaign strategist Lynton Crosby is facing widespread criticism following allegations that it secretly paid journalists to produce favorable articles for its clients. The accusations, uncovered after a four-month investigation, have prompted calls from lawmakers, lobbyists, and transparency advocates for greater disclosure and reform of lobbying practices.

CT Group, known for advising clients such as the tobacco company Philip Morris and the owner of Manchester City football club, reportedly offered cash payments to journalists in exchange for articles that appeared independent but promoted the interests of its clients. According to sources who spoke to an undercover reporter, the firm provided financial incentives and sought increased editorial control over the content placed in newspapers.

Critics have condemned the alleged practice as a serious breach of journalistic ethics and a threat to democratic integrity. Alastair McCapra, chief executive of the Chartered Institute of Public Relations, described the payments as an “attack on the ethics of journalism” and emphasized that while most public relations professionals operate ethically, this conduct undermines the entire profession.

Jemimah Steinfeld, chief executive of Index on Censorship, described the blurring of lobbying and journalism as "shortsighted and frankly dangerous," urging CT Group to conduct an internal investigation into the matter. Similarly, Steve Goodrich, head of research and investigations at Transparency International UK, stated that covert payments to journalists erode the credibility of the press.

Members of Parliament also voiced concerns about the implications for democracy. Luke Taylor, a Liberal Democrat MP on the public administration and constitutional affairs committee, called for “full transparency” regarding financial exchanges tied to reporting, highlighting the essential role of a free press in democratic governance. Labour MP Rupa Huq, a member of the Commons media select committee, described lobbying regulation as “almost like the wild west,” expressing hope that the incoming Andy Burnham government would address these issues.

The initial investigation began after CT Group approached a freelance journalist, proposing payment to pitch a story critical of the Building Safety Regulator, established in the aftermath of the Grenfell Tower fire which claimed 72 lives. The company denied the allegations in a statement, asserting it does not comment on client work and accusing the investigative journalist of persistent unwanted contact over six months. CT Group maintained that the events were “deliberately mischaracterised” and that it neither engaged the undercover reporter to produce material nor made any payments.

CT Group, which has an annual turnover of £40 million, has not publicly disclosed further details regarding the claims. The revelations have reignited calls for stronger oversight of lobbying activities and enhanced protections to safeguard media independence.