Lord Alan Sugar has ended his business partnership with Marnie Swindells, winner of the 2023 series of the BBC One show The Apprentice. Swindells, who received a £250,000 investment from Lord Sugar for her company Bronx Boxing Ltd, has now officially parted ways with the former Apprentice host, according to recent filings with Companies House.

Bronx Boxing Ltd, which aims to promote and manage female boxing talent, was founded on Swindells’s vision to become a leading figure in the sport’s business side. She had expressed ambition to emulate well-known promoters such as Eddie Hearn and Ben Shalom, highlighting the relative absence of prominent women in boxing promotion and management. In interviews, Swindells underscored the growth of women’s boxing and the opportunity to bring a new perspective to the industry.

The termination of Lord Sugar’s directorship in Bronx Boxing Ltd was quietly noted in official company documents, with no public explanation provided for the change. A business expert noted that such separations between Lord Sugar and his Apprentice winners are not uncommon, often occurring within a year or two after the initial investment. This pattern follows previous instances where Lord Sugar ended partnerships with several former winners, including Sian Gabbidon (2018), Joseph Valente (2015), Alana Spencer (2016), and James White (2017), each from different sectors.

Until 2022, Lord Sugar remained involved in Gabbidon’s beach and loungewear business but has otherwise progressively withdrawn from his ex-winners’ ventures. The official filing marks a clear end to his role in Bronx Boxing Ltd, meaning Swindells will now pursue her ambitions without Lord Sugar’s financial backing or direct involvement.

No further details have been released about the reasons behind the separation or the future direction of Bronx Boxing Ltd under Swindells’s sole leadership.