Louise Redknapp has entered the wellness industry with the launch of a new nutrition business called HayLou Lifestyle. The former Eternal singer has co-founded the company, which plans to offer food products, dietary supplements, and health advice.

HayLou Lifestyle was registered in May, with Redknapp listed as a director alongside Hayley O’Riordan, who is known for founding a high-end aesthetics clinic. The business also involves Daisy Domenghini, a managing director at OBB Media, an entertainment company involved in projects with prominent figures such as Sabrina Carpenter, Kim Kardashian, and Kendall Jenner.

This new venture marks a notable shift for Redknapp, who has increasingly positioned herself as a wellness advocate. Earlier this year, she was appointed an ambassador for the charity Wellbeing of Women, an organization focused on improving women’s health. Redknapp has publicly shared her experience with endometriosis, emphasizing the importance of support and awareness around women’s health issues.

Redknapp’s move into the wellness space draws comparisons to well-known lifestyle brands such as Gwyneth Paltrow’s Goop. However, it could also prompt interest due to her family connections. Redknapp shares two sons, Charley and Beau, with her ex-husband Jamie Redknapp. The couple parted ways in 2017 after 19 years of marriage. Jamie Redknapp remarried in 2021 to Swedish model Frida Andersson, who also operates in the health and wellness field. Andersson, who has four children from a previous relationship, is a self-described “health and wellness advocate” with a significant social media following where she shares high-protein and nutritious recipes. She is also the founder of Frood, a company offering ready-to-cook vegetable and spice blends.

Redknapp has recently signaled the upcoming launch of HayLou Lifestyle through social media, posting a photo from OBB Media’s offices with the caption, “Busy day of meetings. Exciting things to come.” The company’s initial focus and specific product offerings have yet to be fully detailed, but its founders’ backgrounds suggest a blend of nutrition, wellness, and lifestyle elements targeting consumers interested in health-conscious living.