Chloe Burrows, known for her 2021 appearance on ITV2’s dating show Love Island, is reportedly in advanced discussions to join the upcoming season of I’m A Celebrity…Get Me Out Of Here!. The 30-year-old television personality has met with producers on several occasions as talks continue, according to sources familiar with the negotiations.

Burrows, who finished as runner-up on Love Island, has since built a career in broadcasting, hosting her podcast Chloe vs The World and co-presenting the Kiss Breakfast radio show alongside Strictly Come Dancing’s Tyler West. She previously competed on Celebrity SAS: Who Dares Wins but withdrew early due to the physical demands of the show.

Industry insiders highlight Burrows’ strong social media presence and appeal to younger audiences, drawing comparisons to past I’m A Celebrity participants such as Angry Ginge, who won last year with 13 million votes, and influencer GK Barry, who finished fifth in 2024. ITV executives are reportedly keen to capitalize on the growing influence of digital personalities in their casting choices.

Filming for the new season is scheduled to resume in November on Australia’s Gold Coast, where contestants will be flown out to complete the show. Other potential participants reportedly approached include Paralympian Ade Adepitan, 53, and actress Joanna Page, 49, known for her role in Gavin & Stacey. However, ITV has not confirmed any names, describing such reports as speculative.

I’m A Celebrity continues to blend traditional celebrity figures with emerging influencers, reflecting shifting audience demographics and viewing habits. Burrows’ possible inclusion may further align with the show’s strategy to attract younger viewers while maintaining a diverse cast.