On September 23, Jacque’s Cabaret in Boston hosted two sold-out drag performances centered around Market Basket, the regional grocery chain famously tied to Arthur T. Demoulas. The events, titled “Market Rate: After Hours at New England’s Favorite Regional Grocery Store,” combined theatrical elements, audience participation, and local cultural references to create a unique community experience.
The shows featured a variety of acts, including a dramatization of the 2014 leadership dispute that culminated in Demoulas’s departure from the company. One performer portrayed Demoulas, a figure beloved by many local shoppers. Other segments highlighted Market Basket staples, such as an ode to cocktail shrimp and a competitive rotisserie chicken-eating contest using the store’s own products. The contest winner received a rhinestone-decorated chicken-themed prize.
Music selections were drawn from Market Basket’s official Spotify playlist, incorporating songs by bands like Men at Work and Electric Light Orchestra to set a nostalgic tone. Organizers described the audience as highly engaged and supportive throughout the performances.
Proceeds from the shows were directed to several local food banks, aligning the event with broader community support initiatives. Organizers indicated plans to continue exploring hyperlocal themes for future drag productions, with “Costco” mentioned as a potential subject for upcoming performances.
The events highlighted how local culture and advocacy can intersect with performance art to engage audiences and support charitable causes.