Mattel anticipates improved performance in the holiday season, driven by renewed demand within the toy industry, CEO Ynon Kreiz said during the Goldman Sachs Consumer and Retail Conference on Tuesday. The company is confident it will meet its revenue growth targets for the fiscal year.

Last month, Mattel projected revenue growth between 3% and 6% for the year, signaling a cautious but optimistic outlook following a challenging start. The company’s shares have declined approximately 33% this year, impacted by a weaker-than-expected holiday season in 2025.

Despite this setback, Mattel reported a 10% increase in second-quarter sales in August, with a significant contribution from its Hot Wheels brand. Kreiz described Hot Wheels as “an incredible success story,” noting that sales for the toy car line are expected to surpass $2 billion.

The executive’s remarks indicate that Mattel is counting on established product lines and growing consumer interest to generate momentum moving forward. The company’s performance in the coming months will be closely watched as it seeks to regain investor confidence and capitalize on a revitalizing toy market.