Meta, the company behind Instagram, is under investigation by the UK’s communications regulator Ofcom following the introduction of a new disappearing photo feature called "Instants." The feature, launched in May, allows users to send images that vanish immediately after being viewed and disappear entirely after 24 hours.

Ofcom is examining whether Meta conducted adequate risk assessments, particularly concerning potential harms to children and the handling of illegal content before releasing the feature. The focus of the inquiry centers on whether the temporary nature of the images could allow harmful material to be shared and removed before it can be properly reviewed or intercepted by moderators.

Child safety campaigners have expressed concern that the disappearing photos might facilitate the circulation of inappropriate or illegal content, given the challenge of monitoring material that is only briefly available. They argue this could create new avenues for abuse and exploitation on the platform.

Meta, however, maintains that it carried out a thorough pre-launch risk analysis in compliance with regulatory requirements. The company also highlights that protections designed for teenage users, such as Teen Account settings, are automatically implemented for those under 18, aiming to reduce exposure to potentially harmful content.

This investigation by Ofcom marks the first formal review under the UK Online Safety Act related to new social media features, signaling increased scrutiny of how digital platforms manage user safety in fast-evolving technological environments. Meta’s cooperation with the regulator is expected as the inquiry proceeds.