Holger Hampf, head of design at Mini, shared insights into the brand’s current projects and future direction in a recent interview. Addressing questions about the possibility of more extreme versions of the Countryman, Hampf emphasized the importance of maintaining Mini’s distinctive character rather than pursuing rugged features comparable to vehicles like the Ford Bronco or Jeep Rubicon. He noted that while larger, knobbly tires can enhance the vehicle’s appearance, they compromise ride comfort due to increased noise and vibrations, ultimately encouraging drivers to return to the Mini experience after longer journeys.

Regarding the Mini Paul Smith Edition, Hampf reported that the model has far surpassed expectations. He described it as a sophisticated and quiet vehicle that stands out positively in urban traffic. Hampf also mentioned ongoing collaboration with designer Paul Smith, who remains actively engaged and consistently shares creative ideas. There is optimism that the partnership between Mini and Smith will continue.

When asked about the Urbanaut, Mini’s multi-purpose vehicle (MPV) concept introduced several years ago, Hampf declined to provide specific updates but confirmed that the design team is heavily focused on future developments. He described a dynamic and busy environment, with numerous sketches and board presentations underway, indicating that Mini is actively exploring new ideas while choosing not to disclose concrete details at this stage.