Loren Mack, an executive formerly with the Professional Fighters League (PFL), has joined Bare Knuckle Boxing (BKB) as the new chief marketing officer and executive vice president of strategy. The announcement was made in a press release by BKB on July 16, 2026.

Mack brings over 20 years of leadership experience in the combat sports industry. In his new role, he will be responsible for shaping BKB’s marketing initiatives and strategic growth plans. Mack expressed enthusiasm about the transition, noting his belief that BKB represents a significant opportunity within the combat sports landscape.

“While I have been privileged to work with some well-established organizations during my career, I see Bare Knuckle Boxing as the most promising avenue in the sport today,” Mack said.

BKB described Mack as a seasoned executive with a background in developing some of the world’s foremost combat sports brands. His appointment reflects the organization's ongoing efforts to expand its profile and reach in the competitive combat sports market.

Details regarding specific strategies or upcoming projects involving Mack have not been disclosed. His move to BKB marks a notable shift from the PFL, where he previously held an executive position.