Model and social media influencer Myori Granger has turned to the dating platform Seeking in her search for financial security and a partner willing to provide long-term support. Granger, a New Jersey native and Instagram personality with nearly 150,000 followers, described her previous dating experiences as disappointing due to unclear expectations and missed connections. Encouraged by a friend, she signed up for Seeking, a site originally founded in 2006 as Seeking Arrangements, which popularized the “sugar baby” dating concept.
Seeking has since rebranded to emphasize “lasting partnerships and love built on a mutual desire to live an aspirational and fulfilled life.” While the platform's messaging is more polished, the core arrangement remains: younger individuals, often women, seeking relationships with wealthier partners who can provide financial support. Granger said that the transparent nature of the site’s dating culture was a refreshing change.
She recounted one of her most positive first-date experiences, in which her companion openly communicated his intentions from the start. The evening included a luxury car pickup, flowers, dinner at a three-Michelin-starred restaurant, and a quiet wine by a fireplace overlooking water. Granger emphasized that honesty about relationship expectations not only saved time but also fostered trust and authenticity, allowing her to be more confident in seeking what she desires.
New York divorce attorney James Sexton framed such relationships as part of a longstanding economic exchange in partnerships, noting that modern society is increasingly comfortable discussing financial considerations openly. “Sugar dating is saying the quiet part out loud,” Sexton observed, underlining that the concept of exchanging value in relationships is not a new phenomenon.
The platform’s founder, Brandon Wade, initially faced skepticism for promoting the idea that wealth could be a central factor in dating. Inspired by his mother’s advice that success would naturally attract partners, Wade created the site to openly embrace financial compatibility as a legitimate basis for relationships. Wade met his current wife, Dana Rosewall, on the site; the couple, who have an age gap of 30 years, now co-lead the company.
Wade acknowledged that early media coverage portrayed Seeking as transactional or resembling prostitution, a perception that helped grow the business but eventually became a reputational challenge. Today, with broader societal acceptance of traditional relationship roles and provider dynamics, Wade and Rosewall argue the platform reflects a shift towards greater honesty about partners’ needs and desires.
Rosewall addressed criticisms that women seeking financial support are “gold diggers,” asserting that many users simply want clarity and choice in their relationships without stigma. She noted that women on the platform often share similar ambitions and preferences and wish to avoid being ridiculed for valuing financial security as a factor in dating.
As conversations about financial compatibility in relationships become more open, Seeking aims to offer a space where individuals can pursue mutually beneficial partnerships aligned with their expectations and goals.