Elon Musk’s social media platform X and the World Federation of Advertisers have reached a settlement in litigation concerning an alleged advertiser boycott of the platform. The dispute involved claims related to actions by the now-defunct Global Alliance for Responsible Media (GARM), a coalition previously linked to coordinated advertiser behavior.

The announcement of the settlement came on Wednesday, following several months of legal proceedings that began after X filed an antitrust lawsuit earlier this year. The suit named several major companies, including Mars and CVS Health, accusing them of participating in a boycott that adversely affected advertising revenues on the platform.

In March, a judge dismissed the antitrust lawsuit, ruling against X’s claims. The dismissal effectively ended the possibility of further litigation on the matter, paving the way for the recent settlement announcement.

Details of the settlement have not been publicly disclosed, and representatives from both X and the World Federation of Advertisers have not commented extensively on the terms. Observers note that the resolution may help both parties move past a contentious dispute that highlighted tensions between social media platforms and advertising organizations.

The case draws attention to the broader challenges facing digital platforms in managing advertiser relationships and navigating allegations of coordinated advertiser actions. It also reflects ongoing scrutiny of industry alliances like GARM, which was established to promote responsible advertising but has since dissolved amid controversy.

While the dismissal of the lawsuit was a setback for X’s efforts to challenge advertiser conduct legally, the settlement represents a formal conclusion to the dispute. Both sides appear intent on resolving their differences without prolonged litigation, although the underlying issues of advertising dynamics on social media remain a topic of interest in the industry.