Nestlé has reached an agreement to sell its Holistic Health platform, which includes its mainstream vitamins, minerals, and supplements (VMS) business, to private equity firm Yellow Wood Partners for $1 billion. The transaction was announced on Tuesday by both companies.
The divestiture encompasses seven well-known brands: Nature’s Bounty, Osteo Bi-Flex, Ester-C, Gard, Nuun, Puritan’s Pride, and Susu. Additionally, the deal includes Nestlé’s U.S. private-label supplements business. The Swiss food and beverage conglomerate stated that the decision to sell the unit aligns with its strategy to concentrate resources on areas where it holds the strongest competitive advantages.
Philipp Navratil, Nestlé’s Chief Executive Officer, emphasized that the mainstream VMS business demands a distinct strategy and ownership model better suited to dedicated management. While Nestlé moves away from this sector, Yellow Wood Partners has maintained an active acquisition strategy, with this deal marking its sixth purchase of major consumer businesses since 2019.
The transaction is anticipated to finalize by the first half of 2027, pending customary closing conditions. The sale reflects broader trends among large consumer goods companies reviewing their portfolios to focus on core operations and markets with higher growth potential.
