Channel 4 is launching a new television series aimed at helping families reduce their grocery expenses amid ongoing concerns over the cost of living. The show, titled Twice The Food, Half The Price, will be hosted by Rosie Ramsey alongside author and cook Nathan Anthony.

The six-part series, produced in collaboration with supermarket chain Lidl, is designed to offer practical tips and strategies for cutting food bills without compromising on quality or nutrition. Each episode will feature approaches to meal planning and shopping that showcase how families can maximize their grocery budgets.

Set to air later this year, the program addresses growing financial pressures faced by many households. By focusing on affordable food choices and efficient use of ingredients, Twice The Food, Half The Price hopes to provide viewers with accessible solutions to everyday challenges.

The partnership with Lidl reflects a broader industry trend of engaging with consumer cost concerns, positioning the supermarket as a key participant in efforts to support budget-conscious shoppers. With Ramsey's presenting experience and Anthony’s culinary expertise, the series seeks to combine practical guidance with relatable, expert advice.