More than half of parents in Ireland report that rising costs have led them to decide against enrolling their children in sports, according to recent research. A survey conducted by Aviva Ireland found that 51% of parents say that high expenses are preventing their children from participating in grassroots activities.

The poll of 750 parents revealed that 80% of households experience financial strain related to keeping their children involved in sports, with nearly one-third (31%) describing it as a significant source of pressure. To manage these costs, almost one in three parents (32%) have reduced spending in other areas, while 17% have considered withdrawing a child from sport altogether.

The most burdensome expenses identified were club membership fees and sports clothing or equipment, both cited by 36% of respondents, followed closely by footwear such as boots at 33%.

In response to these challenges, Aviva Ireland, in partnership with the Football Association of Ireland (FAI), has launched the "ReBoot with Aviva" initiative. This community-driven scheme aims to reduce the financial barrier by facilitating the sharing of outgrown football boots. Participating schools and grassroots clubs provide collection boxes where families can donate clean, gently used boots and obtain replacements at no cost.

Broadcaster and mother of two Jennifer Zamparelli endorsed the campaign, noting the rapid turnover of football boots as children grow and the financial burden this places on families. She emphasized the programme’s simplicity and practical benefits, highlighting its potential to save money, reduce waste, and encourage continued participation in football.

The survey indicated that 77% of parents have at least one pair of usable boots unused at home, with 57% holding two or more pairs. Furthermore, 79% reported purchasing multiple pairs within the past year to keep up with their children’s growth.

Caroline Cummins, Sponsorship Manager at Aviva Ireland, underscored football’s role in promoting physical activity, confidence, and community involvement among young people. She described the ReBoot programme as a straightforward yet impactful measure to support families facing increasing costs.

Beyond the exchange of equipment, schools and clubs involved in the scheme are entered into a prize draw offering a €1,000 cash donation, match tickets, and stadium tours. Families interested in participating or nominating local teams can register through Aviva’s website.