Sky News Australia will officially rebrand as News24 on July 27, marking the end of three decades under its original name and the beginning of what executives describe as a "new era of news." The transition will encompass the network's full range of broadcast channels, streaming services, and digital assets.

Paul Whittaker, chief executive of Sky News Australia, said the rebrand underscores the organization’s ongoing commitment to delivering premium journalism and incisive commentary on key national and international issues. Launched in 1996 as Australia's first 24-hour news channel, Sky News has evolved into a significant player in Australian media, growing its audience substantially, particularly through online platforms where it has accumulated more than 7.2 billion video views on YouTube since establishing a channel just over six years ago.

The rebranding to News24 coincides with the completion of a new broadcast center at News Corp Australia’s Sydney headquarters. The state-of-the-art facility includes eight studios, six control rooms, expanded editing suites, voiceover booths, and a modern newsroom, enhancing the network's production capabilities. News Corp, which fully acquired Sky News Australia in 2016, is the parent company behind the move.

Programming changes will accompany the rebrand. Laura Jayes, a prominent presenter who has been with the network for 20 years, will see her weekday morning political program, AM Agenda, extended from two to three hours. Jayes described the expansion as a "vote of confidence," expressing enthusiasm for the added opportunity to engage with viewers during the morning slot.

News24 will maintain availability across existing platforms including subscription television, regional free-to-air TV, podcasts, Facebook, and YouTube. Additionally, the network will offer an audio stream on DAB+ radio in Sydney, Melbourne, and Brisbane. Expanding its international presence, News24 plans to open a new bureau in London in November, supplementing its existing overseas offices in Washington DC, Taiwan, and Wellington.

The rebrand aims to build on the network’s reputation as a trusted source for live breaking news and analysis, reinforcing its role within both the Australian and international media landscapes.