Damian McRae of North Brighton reflects on a shift in social address from informal to more formal terms. In his observation, people who once called him “mate,” even when upset with him, have increasingly begun to refer to him as “Sir.” He notes that during his childhood, the title “Sir” was typically reserved for well-known figures such as Sir Donald Bradman, Sir Paul McCartney, and the fictional character Sir Les Patterson. This change highlights evolving social conventions around forms of address in everyday interactions.