Noudar, a Qatari jewellery brand founded by Noor Alfardan, has recently gained significant visibility on the international fashion and entertainment circuits, with multiple high-profile celebrity appearances in New York and Los Angeles. The brand’s distinctive pieces were showcased during notable events in late September, signaling its growing influence among global style influencers.
On September 26, Daniela Avanzini wore a Noudar ring during her appearance on the television show Saturday Night Live (SNL) in New York, carrying the jewellery through to the after-party. The piece’s contemporary design complemented her outfit, illustrating Noudar’s emphasis on refined craftsmanship with a modern aesthetic. That same evening, Lana Raj also donned a Noudar ring while attending SNL as a special guest, further cementing the brand’s presence within the entertainment industry’s fashion landscape.
The following day, Noudar jewellery appeared prominently at the 2026 MTV Video Music Awards held at the Peacock Theatre in Los Angeles, where Ella Bright chose to wear Noudar rings. The sculptural quality of the pieces added a distinctive edge to Bright’s ensemble, highlighting the brand’s appeal on one of music’s most internationally recognised stages.
Earlier in the week, on September 23, actress Liza Soberano wore a Noudar ring at the premiere of Universal Studios’ film Forgotten Island, hosted at the Lucas Museum of Narrative Art in Los Angeles. This appearance further showcased the brand within the sphere of global cinema and entertainment, aligning with Noudar’s expanding footprint.
Founded in 2012, Noudar integrates cultural and regional motifs into its designs, drawing inspiration from Islamic art, Omani mosaics, henna patterns, and geometric forms rooted in the Middle East. The brand aims to blend these traditional elements with a contemporary design language, producing jewellery that balances individuality with cultural heritage.
Noudar’s recent selections by a growing number of international celebrities and tastemakers underscore its rising prominence on the global fashion stage. Anchored in Qatar yet oriented towards a modern and global audience, the brand continues to attract attention for its distinct combination of cultural references and refined artistry in jewellery design.