Nvidia CEO Jensen Huang called on European companies across various sectors to actively adopt artificial intelligence (AI) to remain competitive in a rapidly evolving global market. Speaking Wednesday at a conference hosted by Nvidia in Berlin, Huang emphasized the need for industries such as automotive, pharmaceuticals, and financial services to integrate AI technologies into their core operations.

Huang highlighted the broad applications of AI, citing its role in developing self-driving cars, enhancing manufacturing processes through robotics, accelerating drug discovery, and transforming financial services. “Whether it’s in the automotive industry, because we’re building self-driving cars, or the way you manufacture with robotics, the way you discover new drugs in healthcare, your financial services industry, all of these different industries have to become AI companies,” he said.

The call comes amid growing concerns in Europe about the continent’s ability to keep pace with the United States and China, which have been leading the development and deployment of AI technologies. Industry observers warn that traditional European industrial leaders could fall behind as software and AI increasingly shape product design and functionality.

Huang’s remarks reflect wider discussions on Europe’s technological sovereignty and competitiveness, as governments and businesses explore strategies to foster innovation and adoption of AI while navigating regulatory and ethical considerations. As AI becomes a critical driver of economic growth and productivity, Huang urged European companies to embrace the technology proactively to secure their place in the global market.