Old-style tea is no match for trendy drinks

By the Editorial Team · Wednesday, October 28, 2026

A recent survey of 2,000 UK adults found that nearly half view traditional teas like English breakfast and Earl Grey as outdated, with 81% of under-30s choosing alternative drinks such as matcha, chai, and herbal infusions. This trend signifies a major change in British beverage habits, as younger consumers prioritize new flavors and textures, challenging the dominance of classic tea while cafes remain important social gathering spots.

Traditional British tea is facing declining popularity among younger consumers, who are increasingly turning to alternative beverages such as matcha and chai, according to a recent survey. The study, which surveyed 2,000 adults in the United Kingdom, found that nearly half of respondents (47%) consider classic tea varieties, including English breakfast and Earl Grey, to be outdated.

The survey revealed that 81% of people under the age of 30 opt for drinks other than traditional tea when visiting cafes. The ritual of pairing tea with a biscuit is also becoming less common, reflecting wider shifts in beverage preferences. In addition to English breakfast, drinks that participants rated as old-fashioned included Earl Grey and tea served with cow’s milk and two sugars. Traditional tea accessories such as tea cosies and teapots were similarly viewed as less relevant by many respondents.

Instead, the younger demographic appears to favour trendier options, with 38% indicating matcha as their preferred choice, followed by 25% choosing chai and 19% selecting herbal or botanical infusions. Other beverages gaining traction include plain water, warm milk, and both decaffeinated and flavoured coffee. The survey, commissioned by oat drink manufacturer Oatly, also indicated that 93% of under-30s regard texture as nearly as important as taste when selecting a drink.

Despite changes in beverage preferences, cafes and coffee shops continue to hold social significance. Some 82% of participants reported that they regularly use these venues to meet with friends or family, and 72% expressed a preference for meeting over coffee rather than at a pub. Rowena Roos of Oatly commented on the evolving landscape, noting that consumers are “experimenting with new flavours, looking for new textures and expecting more from what’s in their cup,” and that “the beloved cuppa has definitely got some competition.” She also highlighted the ongoing importance of cafes as social hubs.

This shift reflects broader trends in UK drinking culture, as traditional tea struggles to maintain its once-dominant status amidst a growing appetite for diverse and novel beverage experiences.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.