Omani products have expanded their presence to more than 130 international markets as the Sultanate intensifies efforts to enhance the competitiveness of its non-oil exports and diversify its trade portfolio. According to the Ministry of Commerce, Industry and Investment Promotion, non-oil exports reached approximately 1.6 billion Omani rials (RO) in the first quarter of 2026.

Data from the Ministry also indicated an improvement in Oman’s export product concentration index, rising to 117th place in 2025 from 119th in 2024. This shift reflects progress in reducing dependence on a narrow range of export commodities.

Oman's export portfolio encompasses metals and metal products, chemicals, mineral products, plastics, rubber, and animal products. To increase export volumes and broaden market reach, Omani authorities have focused on expanding trade destinations and establishing durable trade channels. This approach aims to provide domestic companies with opportunities to forge international partnerships, enhance their product offerings, improve manufacturing efficiencies, and integrate more effectively into global value chains.

Target regions for expansion include Russia, Central Asia, and East Africa. In September 2026, 16 Omani companies participated in the World Food exhibition held in Moscow to promote their products and engage with importers, distributors, and buyers from Russia and neighboring Central Asian countries. This participation was part of a strategic initiative to create new export routes and develop sustainable commercial relationships.

In East Africa, efforts concentrate on increasing the visibility of Omani goods in markets such as Tanzania and its surrounding countries. These initiatives include identifying reliable agents and distributors and establishing direct connections with buyers. As part of this strategy, 24 Omani companies took part in the Saba Saba 2026 exhibition, demonstrating their commitment to expanding export opportunities in the region.

Entering new foreign markets presents challenges such as building brand recognition, developing robust distribution networks, and forming partnerships that ensure consistent and recurring demand. The Sultanate’s ongoing efforts reflect a broader strategy to diversify its economy and reduce reliance on oil revenues by bolstering non-oil exports and broadening its international trade partnerships.