In Oman, a growing number of young entrepreneurs are exploring opportunities in heritage tourism by reviving ancestral homes as guesthouses and cultural hubs. This approach goes beyond simply offering accommodation, integrating local traditions, crafts, and experiences to create a more comprehensive and authentic visitor offering.
One notable example is the Al Suwgra project on Al Jabal Al Akhdhar. The Al Shuraiki family, which owns a village dating back over 500 years, began restoring its ancestral homes after the last family members left in 2014. Initially starting with just two rooms, the property has evolved into a destination that attracts visitors interested in the unique mountain lifestyle and culture the family intimately knows. Mohammed Al Shuraiki, who previously worked as a guide at a luxury resort, leveraged his knowledge and family heritage to create a visitor experience grounded in local life.
These heritage inns demonstrate how tourism in Oman can expand beyond platforms like Airbnb. Instead of simply renting out rooms, owners can offer meals, guide services, traditional crafts, and farming activities, turning a family property into a multifaceted business. This model creates opportunities for paid work around a community’s cultural assets.
Another example is Asaad al Akhzami’s work with properties such as Nomad Inn in Nizwa and Tiwi, as well as the Bait Al Muallem project, which involved restoring a historic house in Nizwa. Al Akhzami’s approach incorporates local cooks, guides, and artisans into the visitor experience, emphasizing that income from tourism extends beyond lodging.
Owners retain flexibility in deciding the scale and character of their businesses. Notably, the Al Suwgra family reportedly declined outside investment to preserve their traditions, highlighting the commercial value of independence for guests seeking distinctive and authentic stays.
Support for such ventures is available through Oman's Ministry of Heritage and Tourism, which includes heritage inns in its approval system. The Small and Medium Enterprises Development Authority offers financing options for tourism businesses through the Development Bank, subject to eligibility criteria. Additionally, OMRAN’s investment in UnderTheDoormat, a platform focusing on alternative accommodations and digital marketing, aims to help small heritage properties connect with potential customers.
Experts stress the importance of providing assistance at the local level. Governorate tourism offices and municipalities could guide prospective owners through approvals and infrastructure needs, while banks can offer realistic assessments of restoration projects. Established hotels and tour operators may also play a role by mentoring hosts and incorporating independent inns into their tour itineraries.
Early interest is emerging in places like Manah and Birkat Al Mouz, where abandoned homes are drawing attention as potential heritage tourism sites. Stakeholders emphasize that simply owning an attractive building is not enough; prospective entrepreneurs must verify ownership, consult with families, assess costs, and gauge market demand before proceeding.
As Oman seeks to diversify its tourism sector, heritage inns present an avenue for young Omanis to build businesses rooted in culture and community, retaining both economic benefits and decision-making power within their localities. With coordinated support and partnerships, these ventures can preserve heritage while contributing to sustainable economic growth.