Ooredoo has conducted a youth-focused research initiative in Oman aimed at gaining deeper insights into the needs and expectations of young customers aged 18 to 25. The company organized focus group sessions to collect direct feedback on its mobile and fixed-line services, digital platforms, and overall brand experience. This effort is part of Ooredoo’s ongoing commitment to enhancing customer experience by tailoring products and services to better align with the preferences of younger users.

The discussions provided participants an opportunity to share their perceptions of Ooredoo’s current offerings, highlight areas requiring improvement, and articulate their expectations for future service developments. Through these sessions, Ooredoo sought to understand how young customers engage with technology in their daily lives—how they connect, communicate, manage services, and interact with digital platforms.

Findings from the research are being disseminated among teams responsible for customer experience, marketing, and market research. These insights are expected to inform initiatives focused on product enhancement and service optimization to meet evolving user demands more effectively.

Feras al Shaikh, Director of Consumer Sales at Ooredoo, emphasized the strategic importance of involving youth in the company’s development process. He stated that “young customers are shaping the future of digital life in Oman,” and highlighted the value of directly engaging with them to design solutions that are intuitive and relevant to their lifestyles.

This youth-focused approach aligns with Ooredoo’s broader customer-centric strategy, which prioritizes incorporating authentic customer feedback into business decisions. By centering youth perspectives and leveraging digital innovation, Ooredoo aims to ensure that its future offerings address genuine user needs rather than relying on assumptions.