Karl Lagerfeld has renewed its collaboration with entrepreneur and media personality Paris Hilton, selecting her once again as the face of its Fall-Winter 2026 and Spring-Summer 2027 campaigns. Hilton returns to lead the brand’s “From Paris With Love” campaign, following her participation in the previous Fall-Winter 2025 and Spring-Summer 2026 seasons.
The new campaign, captured by photographer Matt Easton, introduces a digital character named NOT-KARL, portrayed as an innovative addition to the Karl Lagerfeld brand. This virtual figure appears alongside Hilton in stylized settings featuring retro multiscreen televisions, creating a playful contrast that blends humor with the brand’s established aesthetic.
Pier Paolo Righi, CEO of Karl Lagerfeld, described the ongoing partnership with Hilton and the introduction of NOT-KARL as significant in advancing the house’s storytelling while maintaining its distinctive identity. Hilton remarked that the collaboration has evolved into a series of unique campaign moments, embracing the creative inclusion of the digital character.
In addition to Hilton’s central role, Kit Butler will serve as the face of the brand’s menswear campaign. The company has also announced that the Fall-Winter campaign will include two additional cameo appearances, though further details were not disclosed.
The Fall-Winter 2026 collection highlights tailoring, outerwear, and accessories primarily in monochrome tones. Standout pieces include a long white shirt influenced by tuxedo styling and offerings from the K/Autograph bag line.
The campaign is set to debut globally on September 1, spanning digital, social media, print, and outdoor advertising channels. It will encompass the Karl Lagerfeld, Karl Lagerfeld Jeans, and Karl Lagerfeld Paris collections. The campaign will also be showcased during an event at Paris Fashion Week, with more information anticipated later this month.