The National Rugby League (NRL) has announced a series of initiatives to support South Sydney Rabbitohs player Jai Arrow in his battle with motor neurone disease (MND). Central to the campaign is what the league describes as the world’s biggest birthday party, scheduled for July 12, which coincides with South Sydney’s home match against the Newcastle Knights.

As part of the fundraising efforts, Arrow will be honoured by carrying the State of Origin shield into Suncorp Stadium prior to the series decider next week. The NRL has also encouraged players to perform an "arrow salute" gesture after scoring tries throughout July, with each try contributing to donations for Arrow and his family. This salute is intended to show solidarity and help raise awareness and funds.

The campaign has attracted corporate support from Budget Direct and Coca-Cola South Pacific, both of which have committed to donating funds based on try counts during the month. Additionally, Select, the trading card licensee, has pledged $40,000 to encourage players and fans to participate in the effort by adopting the arrow gesture.

Supporters will be invited to contribute through donations at game venues and via an ongoing digital and broadcast campaign throughout July. ARL Commission chairman Peter V’landys emphasized the rugby league community’s unity in backing Arrow and his family during this challenging time. “We are a family. Jai and his family need our help and they will get it," V’landys said. He added that the birthday event would be a significant occasion involving the entire rugby league community, not just fans of the Rabbitohs or Knights.

Arrow publicly disclosed his MND diagnosis in late May, eliciting widespread support from both within the sport and the broader public. The NRL’s coordinated efforts reflect a recognition of Arrow’s popularity and the urgent need to support those affected by the disease. The campaign aims not only to raise funds but also to foster a sense of collective resolve within the rugby league community.