PepsiCo announced plans to increase prices for certain chip products in the United States as the company seeks to align with ongoing inflationary pressures. A company spokesperson indicated that the price adjustments, expected to take effect in the near term, will apply to select chip brands and will range in the low to mid-single-digit percentage points.

This move comes amid several challenges faced by PepsiCo, including shifting consumer preferences toward healthier snack options, weakened demand linked to higher household expenses such as rising fuel costs, and increased commodity prices throughout the year.

Earlier in February, PepsiCo responded to consumer dissatisfaction by reducing prices by as much as 15 percent on popular products such as Lay’s and Doritos. Prior to that, the company had implemented multiple price hikes that drew customer backlash.

According to the spokesperson, the forthcoming price increases remain below levels charged before the February reductions, as PepsiCo continues efforts to keep prices as low as possible where feasible. The company aims to balance maintaining profitability with accommodating consumers amid a volatile economic environment.