Phil Foden, the Manchester City midfielder, revealed that his seven-year-old son, Ronnie, has become a significant presence on social media, amassing around four million Instagram followers. In response to his growing popularity, the family has enlisted a brand and social media manager to oversee Ronnie’s burgeoning online profile and negotiate commercial deals, a role reportedly worth £50,000 annually.

Ronnie has already secured a modeling contract with retailer Flannels and has collaborated with clothing brands such as Little Bird and The Couture Club. Foden attributes his son’s appeal to his vibrant personality, noting that Ronnie’s humor and charm remind him of himself at a young age.

The Instagram account featuring Ronnie was established three years ago by Phil Foden and his partner, Rebecca Cooke. The decision to create a separate account came after a video of Ronnie singing on his father’s shoulders following Manchester City’s Champions League victory went viral. Phil Foden said the overwhelming demand from fans to see more of Ronnie prompted them to launch the dedicated channel, which has since experienced rapid growth.