Prince William and Catherine, the Prince and Princess of Wales, have applied to trademark the phrase "On Your Side," associated with their mental health initiative focused on sports. The couple submitted an application to the Intellectual Property Office seeking exclusive rights to the phrase across eight categories, including healthcare, psychiatric, and psychological counseling services.

The campaign, developed through the Royal Foundation, aims to provide support and resources for individuals facing mental health challenges, particularly targeting those in sporting communities. England football captain Harry Kane featured in an official video promoting the initiative, which includes a guidance toolkit designed to assist individuals who may be at risk of suicide.

This move comes six years after the highly publicized rift between William and Catherine and Prince Harry and Meghan Markle, often referred to as "Megxit." Since that period, the Prince and Princess of Wales have shifted their public focus towards broader social issues, positioning themselves alongside the general public to address pressing concerns such as mental health.

The trademark application underscores their commitment to solidifying the initiative’s identity and expanding its reach within the health and wellbeing sector. By securing intellectual property rights, William and Catherine aim to ensure the integrity and continued impact of "On Your Side" as a mental health resource linked to sports and community support.