Lady Eliza Spencer, niece of the late Princess Diana, has introduced a new wine brand, marking her entry into the luxury beverage market. The 34-year-old, daughter of Earl Charles Spencer, Diana’s brother, unveiled Lala V Rosé, which is now available exclusively at Hackstons, a high-end drinks retailer based in Knightsbridge, London.

Spencer, who was five years old at the time of her aunt’s tragic death in 1997, expressed enthusiasm about the launch and the exclusive partnership with Hackstons. The collaboration places Lala V Rosé within a curated selection of premium wines, aimed at discerning consumers seeking quality and elegance.

The launch underscores Lady Eliza’s interest in expanding her personal brand beyond her well-known family heritage, positioning the wine as a luxury product linked to refinement and tradition. Details about the wine’s production, tasting notes, or future distribution plans have not yet been disclosed.