Karl Rinderknecht, Meridith Rojas, and Even Rogers are three emerging business leaders shaping diverse sectors in the Los Angeles area, bringing extensive experience and innovative strategies to their respective industries.
Karl Rinderknecht serves as the chief operating officer at Saylor, a prominent creative agency based in Los Angeles. With close to two decades of leadership in technology and media, Rinderknecht manages global financial operations and scaling of infrastructure across the agency’s entertainment-focused marketing divisions. His background includes key roles in high-growth corporate transactions, such as leading Gravity through its $90 million acquisition by AOL and co-founding an advertising technology group generating over $1 billion in revenue. At Verizon Media, he implemented post-merger integration initiatives that resulted in savings exceeding $100 million and oversaw the 2023 acquisition of the recruitment platform WhoCo. Under his guidance, Saylor has advanced innovative digital initiatives including artificial intelligence-driven production studios and expanded its premium influencer business, culminating in a 300% increase in corporate revenue.
Meridith Rojas is the chief marketing officer for North America at VidaCorp, where she directs multi-brand growth, commercial strategy, and cultural positioning for luxury beauty portfolios such as MCoBeauty and Nude by Nature. Previously, Rojas held executive roles within the digital media space, including CEO of DigiTour Media and director of creator networks at Logitech. She actively engages with the competitive Los Angeles creative marketing community, mentoring emerging professionals and volunteering to support underrepresented women in brand development. Rojas has driven significant omnichannel retail expansions, integrating social-first digital storytelling with immersive consumer experiences. Her efforts secured wide nationwide distribution of products through major retailers like Target and nearly 2,000 Walmart stores.
Even Rogers, CEO and co-founder of True Anomaly, brings a 13-year background as a United States Air Force officer to his leadership in aerospace defense technology. Rogers, who has authored six military operational texts and co-authored the initial U.S. Space Force doctrine, focuses on developing spacecraft and software designed for contested orbital environments. True Anomaly, headquartered in Denver, is expanding into a new 90,000-square-foot development center in Long Beach to support rapid aerospace production. The company has conducted multiple orbital flight tests and grown its workforce to over 250 employees. Rogers recently closed an oversubscribed $260 million Series C funding round, increasing the firm’s ability to scale national space domain security capabilities.
Together, these executives represent dynamic leadership across creative marketing, digital media, and aerospace innovation in Los Angeles, driving growth and technological advancement within their fields.
