The iconic driftwood beach sign in Hokitika has been the target of vandalism, drawing concern and condemnation from local residents and community members. The sign, created and maintained by Don Neale over many years, is widely regarded as a symbol of Hokitika’s identity and community spirit.

Several people expressed dismay over the deliberate damage, emphasizing the sign’s significance beyond its physical form. One local, Richard Waugh from St Martins, described the act as “appalling” and highlighted the sign’s role as a positive emblem for the town. Waugh stressed that the sign should be restored promptly and cautioned against using it as a tool for political purposes, noting that it represents the collective efforts of many people committed to promoting Hokitika as a special and welcoming place.

Don Neale, who has invested considerable time in constructing and caring for the driftwood sign, received praise for his craftsmanship and dedication. Earlier this year, Waugh personally commended Neale’s work during a visit to the beach.

The vandalism has attracted broader community interest, with some anticipating discussions at local gatherings such as the upcoming “West Coasters in Canterbury” meeting scheduled for September. Residents hope the sign can be reinstated safely well before then, reinforcing its place as a cherished local landmark.

The incident underscores ongoing concerns about preserving community heritage and the importance of safeguarding symbols that contribute to regional identity. Authorities have yet to announce any investigation or response regarding the vandalism.