Qatar Airways, PSG join hands for pink October

By the Editorial Team · Wednesday, September 30, 2026

Qatar Airways and Paris Saint-Germain have launched their fifth annual Pink October campaign to raise breast cancer awareness through player events, fundraising, and community activities throughout October. Funds raised will support specialized patient care programs at AP-HP hospitals, emphasizing holistic services like meditation and beauty care to improve the treatment experience.

Qatar Airways and Paris Saint-Germain (PSG) have launched their fifth consecutive joint campaign to support breast cancer awareness throughout October, known as Pink October. The initiative aims to engage athletes, employees, fans, and partners of the Rouge & Bleu community in raising awareness about breast cancer screening and providing support to patients and their families.

Throughout October, various activities and fundraising events will take place across PSG’s venues, including the Parc des Princes stadium, the PSG Campus, and the Club’s official stores. These efforts focus on turning the Club’s commitment into impactful actions that benefit breast cancer patients.

As part of the campaign, PSG’s professional teams will wear specially designed Pink October jerseys during selected matches. The jerseys feature the Club’s traditional colors reimagined with the campaign’s pink ribbon symbol, player names, and numbers in matching pink hues, alongside a Qatar Airways logo presented in a pink gradient. These visual elements aim to amplify the message of breast cancer awareness during game fixtures.

Four major events will highlight the campaign, including a handball match between Paris Saint-Germain Handball and Fénix Toulouse Handball on October 10, and a women’s football game featuring PSG Women’s Team versus OL Lyonnes on October 17. La Ligue contre le cancer, a leading French cancer organization, will also participate by hosting an awareness stand accessible to all visitors during these events.

Employees of Paris Saint-Germain will take an active role as well, distributing educational materials and organizing prevention initiatives at the Club’s facilities in coordination with La Ligue contre le cancer.

Funds raised during Pink October will be directed to the AP-HP Sorbonne Université Hospital Group to support programs at Tenon AP-HP Hospital and Pitié-Salpêtrière AP-HP Hospital. An agreement with the Paris Saint-Germain Endowment Fund ensures that contributions will finance services such as staff training, the creation of family-friendly spaces, and supportive care offerings that accompany patients’ treatment journeys. These services include adapted physical activity, meditation, beauty care, and hairdressing sessions aimed at enhancing patient well-being throughout their care.

By integrating sports, community involvement, and medical support, Qatar Airways and PSG continue to foster a collective effort against breast cancer, reinforcing their dedication to patient care and public health education.

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