The second day of Qatar Event Show 2026 (QES 2026) took place on Wednesday at the Doha Exhibition and Convention Centre (DECC), drawing industry leaders and professionals from the events, exhibitions, conferences, and entertainment sectors. The event featured a series of discussions and workshops centered on the evolving landscape of the events industry.
Key themes addressed during the day included women’s leadership, strategies for attracting international events, sustainability, artificial intelligence, event technology, and creative experience design. Sessions emphasized the expanding role of women within the sector and explored methods to enhance the competitiveness of destinations in securing global events. Additionally, speakers examined how environmental, social, and governance (ESG) principles can be increasingly integrated into event planning and delivery processes.
The practical use of artificial intelligence and other emerging technologies in the Gulf Cooperation Council (GCC) events sector was a focal point, highlighting their potential to transform operations and audience engagement. Creativity and innovative design approaches were also discussed as crucial elements in delivering compelling and cohesive experiences that meet client expectations.
A notable development during the event was the signing of a memorandum of understanding related to the E3 Arena, underscoring QES’s role as a platform for fostering partnerships and expanding collaborative opportunities within the industry.
The event is scheduled to conclude on Thursday with sessions dedicated to talent development, future business models for event companies, building resilience, and the key trends anticipated to influence the events sector in the coming years.