Qatar Foundation (QF) and Mall of Qatar (MoQ) have signed a memorandum of understanding (MoU) aimed at enhancing collaboration in education, culture, creativity, and community engagement across Qatar. The agreement, formalized through QF’s JOOD Privilege Programme, seeks to extend the reach of these initiatives to diverse segments of society and create more opportunities for QF students and employees.

The partnership establishes a framework for cooperation between the two institutions to develop and implement a variety of programs that promote learning, knowledge exchange, and community involvement. Under the agreement, Qatar Foundation will utilize MoQ’s extensive facilities, including the Oasis Stage and other venues within the mall, to host exhibitions, panel discussions, workshops, student-led projects, research showcases, and other educational and cultural events. Mall of Qatar will provide technical and communications support for these activities.

In addition to event hosting, the collaboration is expected to facilitate joint awareness campaigns across multiple media and communication channels, further amplifying their impact. The partnership also integrates the JOOD service, a digital platform offering exclusive benefits and discounts to QF community members from various partners, thereby enhancing the range of privileges available to students and employees.

Ali Jassim al-Haidose, Director of Logistics Services & Auxiliaries at Qatar Foundation, described the MoU as one of the first community-focused initiatives under the JOOD Programme. He emphasized that the platform is intended to be more than a discount service, serving instead as “a gateway to impactful initiatives and meaningful partnerships” that enrich the QF community experience. Al-Haidose also highlighted the organization’s commitment to fostering engagement and knowledge sharing through further initiatives developed under JOOD.

Rony Mourani, CEO of Mall of Qatar, underscored education as a core pillar of the mall’s mission, stating the MoU marks a significant step in reinforcing the mall’s dedication to fostering learning, creativity, and community interaction.

Both parties agreed to maintain ongoing coordination throughout the year to ensure the continued development of joint initiatives with enduring community benefits. This collaboration aligns with Qatar Foundation’s broader goals of promoting a knowledge-based, creative, and actively engaged society.