QNB Group Supports QCS’s ongoing Breast Cancer Awareness Campaign, ‘It’s Time’

By the Editorial Team · Monday, October 26, 2026

QNB Group is sponsoring the Qatar Cancer Society’s “It’s Time” campaign throughout October to raise breast cancer awareness and promote early detection in Qatar. This partnership enhances public health outreach through widespread advertising, educational workshops, and survivor support, aligning with national and global health objectives.

QNB Group, a leading financial institution in the Middle East and Africa, is serving as the official sponsor of the Qatar Cancer Society’s (QCS) ongoing “It’s Time” campaign, held throughout October to coincide with Breast Cancer Awareness Month. The campaign seeks to increase public awareness about breast cancer, promote early detection, and encourage healthier lifestyle choices.

The sponsorship aligns with QNB Group’s sustainability strategy and its commitment to enhancing public health and well-being, which supports the United Nations Sustainable Development Goals—particularly SDG 3, Good Health and Well-being—and Qatar National Vision 2030’s objectives of fostering a healthy and prosperous society.

Mona Ashkanani, General Manager of QCS, expressed gratitude for QNB’s support and stressed the importance of collaboration between national institutions in advancing health awareness. She highlighted that the partnership enables QCS to broaden its reach through outdoor advertising and educational activities, adding that raising awareness about breast cancer is a shared responsibility. The campaign encourages women to prioritize their health, undergo recommended screenings, and strengthen psychological and community support for those affected by cancer.

As part of the sponsorship, QNB Group facilitated an extensive outdoor awareness campaign across Qatar, featuring breast cancer awareness messages displayed on major roads and on 140 advertising screens in shopping malls and other public spaces. These efforts are intended to maximize visibility and convey the significance of breast health and early detection.

Additionally, the sponsorship includes a series of workshops and educational lectures organized by QCS at schools, universities, companies, and government ministries throughout the month. These sessions cover breast cancer risk factors, warning signs, common misconceptions, and the critical role of regular screening in early diagnosis.

QNB Group also supported a creative workshop titled “Turn Your Idea into a Work of Art,” which aims to empower cancer survivors by encouraging self-expression and enhancing their confidence and social engagement. The sponsorship culminated in the “It’s Time – Pink Evening,” an event that brought together media professionals and influencers. At the gathering, Dr. Etifaa Al Shammari, Consultant Breast Cancer Surgeon and QCS Honorary Ambassador, delivered an educational presentation focused on key breast cancer facts and the importance of early detection.

The partnership between QNB Group and QCS represents a coordinated effort to elevate breast cancer awareness across Qatar, integrating public education, community involvement, and survivor empowerment within a broader framework of national health and development goals.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.