Qualcomm announced on Wednesday that it will acquire artificial intelligence startup Modular in an all-stock transaction valued at nearly $4 billion. The deal is designed to enhance Qualcomm’s capabilities in running AI models across different chipsets without the need to customize software for each processor.

Modular’s technology offers a software platform that enables AI models to operate efficiently across various hardware architectures, which could provide Qualcomm with a strategic advantage in the competitive AI market. This move positions the company as a challenger to Nvidia’s CUDA platform, a widely adopted software framework that has contributed significantly to Nvidia’s leadership by locking millions of developers into its ecosystem.

Under the terms of the agreement, Qualcomm plans to issue up to 19.2 million shares of its common stock to the equity holders of Modular. The acquisition reflects Qualcomm’s ambition to expand its presence in the data-center sector, an area experiencing rapid growth driven by surging demand for generative AI applications. The company is already active in this market segment through its development of processors tailored for data center use.

By integrating Modular’s software expertise, Qualcomm aims to streamline AI model deployment across hardware platforms, potentially enabling broader adoption of its chips in AI workloads. This strategic acquisition underscores the intensifying competition among semiconductor companies as they seek to capitalize on the expanding AI landscape.