Rafeeq, Qatar’s first national super app, has launched a continuous live broadcast across its social media platforms to raise funds for a young boy named Ahmad, who requires expensive medical treatment estimated at QAR 10.2 million. The campaign began on Saturday, 17 October at 3:00 pm and will remain active until the full cost of Ahmad’s care is covered.
The live stream features Ahmad alongside popular Qatari content creators Ahmad Pato and Ali Shamso, who are co-hosting the event. Unlike typical fundraising efforts with defined end times, Rafeeq has pledged to keep the broadcast running indefinitely until the financial target is reached, aiming to mobilize widespread community support throughout Qatar.
Ahmad’s treatment expenses mainly involve specialized medical equipment, supplies, and medications, as detailed by his treating hospital. Rafeeq is utilizing its extensive digital reach and partnerships to promote the fundraiser, offering production resources, broadcasting channels, and marketing support. Contributions can be made directly through the Rafeeq app, in collaboration with the Thani Humanitarian Organization. Donors can navigate to the Charity section under the Thani Humanitarian tab and select Ahmad’s case to make their contributions.
The initiative embodies Rafeeq’s commitment to its home community by leveraging technology to drive solidarity and compassion. Abdullah Thamer Al Humaidi, Chief Executive Officer of Rafeeq, emphasized the company’s responsibility beyond commerce, stating that Ahmad’s challenge is a shared struggle for the entire country. “We will not switch off this live until Ahmad’s treatment is fully funded, and we invite every individual, family and business in Qatar to stand with him,” Al Humaidi said.
Expressing gratitude, Ahmad remarked, “Thank you to everyone who is watching, sharing and helping me. I am being brave, and I know I am not alone.”
Supporters can follow the broadcast through Rafeeq’s official Instagram, TikTok, and X accounts (@gorafeeq) and share the stream with their networks. Rafeeq encourages donations of all sizes, highlighting that every contribution advances Ahmad’s journey toward completing his treatment.
