Range Rover launches its first electric vehicle, with starting price of £154,070

By the Editorial Team · Thursday, September 3, 2026

Range Rover has launched its first fully electric SUV, priced from £154,070 and produced at its Solihull facility, marking a major move away from traditional petrol and diesel engines. This new model showcases Jaguar Land Rover's commitment to sustainability while addressing market shifts and regulatory demands, despite ongoing concerns about the safety of larger SUVs on the road.

Range Rover has unveiled its first fully electric vehicle, marking a significant step in the British automaker's transition away from fossil fuel-powered models. The launch, delayed by a year, introduces a luxury electric SUV priced from £154,070 and will be produced at the company’s historic Solihull facility, which has been the brand’s manufacturing base since 1970.

Owned by India’s Tata Motors and headquartered in Coventry, Jaguar Land Rover (JLR) positions the new electric Range Rover as part of its broader commitment to sustainability amid ongoing challenges, including earlier profit declines attributed to tariffs imposed during the Trump administration, supply chain disruptions, and the fallout from a major cyber-attack last year.

The vehicle, featuring an electric powertrain, represents a departure from JLR’s traditional petrol and diesel engines. It can accelerate from 0 to 60 mph in 4.3 seconds and is the result of extensive development, including testing equivalent to 38 trips around the world—a range greater than any previous Range Rover model.

Martin Limpert, managing director of Range Rover, described the model as the culmination of “a decade of considered engineering and technological development,” emphasizing both refinement and capability as key attributes of the new offering. Production is supported by JLR’s propulsion manufacturing center in Wolverhampton, which produces the battery packs and electric drive units for the vehicle, alongside internal combustion engines.

The luxury SUV also offers a comprehensive personalization program, allowing buyers access to an extensive palette of paint colors, finishes, custom interiors, and unique embroidery details through Range Rover’s bespoke commissioning service.

While the electric SUV is designed to reduce environmental impact compared with conventional petrol and diesel models, concerns about road safety persist. Larger SUVs have been linked to higher rates of pedestrian fatalities in traffic accidents, underscoring ongoing questions about the safety implications of vehicles of this size. Despite these concerns, the introduction of the electric Range Rover signals a notable shift for the brand as it adapts to evolving market demands and regulatory pressures related to climate change.

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