A rare mural by pop art pioneer Keith Haring has emerged as the centerpiece of a $25 million luxury triplex in Tribeca, New York City. The extensive 8,000-square-foot residence, located at 260 West Broadway within the historic American Thread Building, features a seven-bedroom, nine-bathroom layout and is currently listed for sale by Trove Partners at Compass.

The landmark Renaissance Revival building, constructed in 1896, was once home to a student art gallery operated by the School of Visual Arts (SVA) in the late 1970s. It was during this period, in 1979, that Haring, then a 20-year-old art student, created the black-and-white mural using an unconventional mixture of black shoe polish and alcohol. The work, which spans two walls, the ceiling, and a cast-iron supporting column, reflects Haring’s signature style and early experimentation before his rise to fame.

The mural was concealed for decades after SVA vacated the building in the early 1980s, as the space was converted into a restaurant and the artwork was hidden behind sheetrock. This obscurity preserved the piece until 2007 when the previous owners uncovered the largely intact mural during renovations. The Keith Haring Foundation subsequently authenticated the unsigned work as an original early Haring creation.

Current owner Adam Zoia, CEO of Glocap Tech, acquired the loft in 2021 and spent two years renovating the property. His extensive overhaul included upgrades to the HVAC system, installation of marble flooring, Venetian plaster finishes, and reconfiguration of several interior spaces. A key focus of the renovation was safeguarding the mural, leading to design choices such as a custom-built bar positioned to protect the artwork from damage.

Because the mural is integrated directly into the building’s structural elements—the columns, beams, ceiling, and walls—it cannot be removed or sold independently of the property. According to the sales representatives, placing a separate market value on the mural is nearly impossible. Ian Slater of Trove Partners described the opportunity as “rare,” emphasizing that potential buyers would acquire not only a high-end residence but also a unique and irreplaceable work of art.

Zoia intends to sell as part of a downsizing plan and underscores the responsibility that comes with ownership. He noted that prospective purchasers would not just be acquiring a historic real estate asset but would also become stewards of a significant piece of New York City’s artistic heritage. The property listing serves as a reminder of the enduring intersection between historic architecture and cultural legacy.