RedMart has expanded its express grocery delivery service, RedMart Now, to cover the northern and north-eastern regions of Singapore, including Punggol, Sengkang, Yishun, and Woodlands. Launched in February, the service now operates from 7 a.m. to 10 p.m., extending from its initial hours of 10 a.m. to 9 p.m., responding to customer demand for earlier delivery options.
The platform originally served south-central and western areas of Singapore but has increased its delivery capacity significantly to accommodate the wider coverage. RedMart has quadrupled its fleet of delivery vans and motorcycles and opened a new fulfillment center on August 20 to support deliveries in the additional service zones. The fulfillment centers, which RedMart declined to locate precisely, are situated near residential neighborhoods and vary in size from 3,000 to 5,000 square feet. Factors influencing site selection include government approvals, proximity to highways, and local demand. The company plans to extend the RedMart Now service to more areas and establish additional fulfillment locations in the future.
Orders placed via RedMart Now are subject to a $3.99 service fee, with a $5.99 shipping charge for orders under $30; this shipping fee is waived for purchases above that threshold. The rapid delivery service focuses primarily on perishable items such as fresh produce, dairy, and chilled goods, supplementing regular RedMart orders that tend to include non-perishables like rice and household essentials.
Martin Daney, head of RedMart, highlighted that the expansion and enhancement of delivery capabilities reflect the company’s goal to boost incremental business. He noted that customers are increasingly using the express service for midweek top-ups rather than waiting to consolidate larger orders, citing fresh items like bananas and steaks as popular purchases.
Venkat Shankar, chief logistics officer for both RedMart and Lazada Singapore, stated that RedMart Now has seen a sixfold growth in orders since its launch, though specific figures were not disclosed. He anticipates that the service will cover the entire island by the end of 2026 and highlighted strong early morning customer demand following the earlier start time. Shankar also indicated that Lazada’s logistics infrastructure could expand beyond grocery deliveries to offer additional ultra-fast delivery services in the future.
RedMart, owned by Lazada—a subsidiary of Alibaba Group since its 2016 acquisition valued at approximately US$550 million—remains Singapore’s market leader in online grocery in terms of daily customer reach and gross merchandise value. Alibaba reported revenue of 268.95 billion yuan (S$50.9 billion) for the quarter ending June 30, 2026, a 9% increase over the previous year.
According to industry research, Singapore’s quick-commerce market, which includes grocery deliveries, was valued at US$368 million in 2025. It is expected to grow to US$503 million by 2031, expanding at a compound annual growth rate of 5.34%. Despite rapid growth seen in markets like China and India, Shankar explained that quick commerce is still emerging in Singapore due to the high logistics costs and relatively lower consumer urgency for ultra-fast delivery.
He noted that logistical expenses in Singapore—encompassing infrastructure, delivery fleets, and labor—are rising, making it challenging to balance convenience with financial sustainability. RedMart continues to experiment with this dynamic as it seeks to refine its service and capture a larger share of the evolving market.